Next to launch new beauty hall concept in former Debenhams stores
Next is to launch a new premium beauty format in five of Hammerson’s flagship shopping centres.
Called The Beauty Hall from Next, the new concept will open stores in space formerly occupied by Debenhams at the Bullring and Grand Central in Birmingham, The Oracle in Reading, Highcross in Leicester, Silverburn in Glasgow and Centrale in Croydon.
David Atkins, Hammerson chief executive, said: “This is a challenging time for all of us, so it’s really encouraging to see strong, innovative brands like Next work with us to plan for the future.
“This is another example of how we are repurposing department store space and improving the shopping experience for consumers. The Beauty Hall from Next is a great concept and it’s a real vote of confidence in our flagship destinations that Next has chosen these locations to launch its new offer.”
Hammerson is also pursuing opportunities to repurpose other floors within the former Debenhams stores as it continues to reduce the amount of department store space in its portfolio.
Next currently sells over 200 beauty brands on its online platform including the likes of Estee Lauder, Clinique, Benefit, Origins, The Ordinary, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L’Occitane, Bvlgari, Emporio Armani and Boss.
Simon Wolfson, Next chief executive, said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our online business to life through premium store environments in some of the UK’s most important retail locations.”
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