THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Morphe to open Birmingham store

US beauty retailer Morphe is to open a store at Birmingham’s Bullring shopping centre. Established in LA in 2008, Morphe make-up products have until now only… View Article

HEALTH & BEAUTY

Morphe to open Birmingham store

US beauty retailer Morphe is to open a store at Birmingham’s Bullring shopping centre.

Established in LA in 2008, Morphe make-up products have until now only been available to UK customers on the brand’s website and via select retail partners such as Cult Beauty.  

Morphe will be taking a 3,300 square foot unit on the middle level of the Bullring where it will sit alongside fashion brands Mango and H&M. The new store will open this autumn.

Morphe’s range of professional quality tools and make-up includes more than 300 brushes and make-up palettes and also features a number of influencer collaborations such as the best-selling Jaclyn Hill Eyeshade Palette.

Mark Spillman, Morphe regional manager EMEA, said: “We are excited to open our second Morphe UK store at Birmingham’s leading retail destination. Having received an overwhelming response from UK customers ordering our products online, the Bullring is the perfect destination for our loyal customers to visit, experiment, and enjoy the full assortment from our growing brand.”

Iain Mitchell, commercial director at Hammerson, added: “This is another first outside of London for Hammerson, Bullring and Birmingham. The leading US beauty brand fully recognises the value flagship destinations play in developing both brand profile and sales. We are looking forward to working with Morphe to support a highly successful launch.”

The news follows the recent opening of make-up brand NYX Professional Make-Up’s store at the Bullring.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference