Morphe to join line-up at Intu Victoria
Morphe is to open a new store at Nottingham’s Intu Victoria Centre as part of its UK expansion plans.
The store will be the cosmetic brand’s third outside of London.
Mark Spillman, Morphe general manager for EMEA, said: “We’re confident that Intu Victoria Centre’s high annual footfall, great mix of international brands, and its setting at the heart of Nottingham city centre makes it the perfect location for Morphe.”
The brand is currently distributed in 33 retail stores in the US, Canada and the UK. This will increase to 38 retail stores by the end of next month.
Intu Victoria Centre’s mix of retailers includes the likes of Superdry, Timberland and Urban Outfitters. The centre has over one million square feet of retail space.
Nick Round, regional managing director at Intu, said: “Morphe’s offering of professional grade make-up at affordable prices is certain to be a hit with the centre’s style-conscious customers. Morphe will be joining a strong retail mix at Intu Victoria Centre that continues to drive high footfall and longer dwell times.”
