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Lancôme trials its first virtual pop-up store in the UK

ByondXR, the industry leader in bringing virtual shopping to life will launch a pop-ups store with Lancôme. As part of Lancôme’s 2021 global campaign to promote… View Article

HEALTH & BEAUTY

Lancôme trials its first virtual pop-up store in the UK

ByondXR, the industry leader in bringing virtual shopping to life will launch a pop-ups store with Lancôme.

As part of Lancôme’s 2021 global campaign to promote its Génifique skin serum to new consumers, ByondXR has created the Lancôme UK store. Since first launching with ByondXR in February 2021, Lancôme has seen a 350% increase in customer engagement time in its virtual stores.

Designed like brick and mortar stores recreated with photorealism, the virtual stores enable customers to browse 3D eCommerce shopping environments from the comfort of their homes, purchase Lancôme products, shop exclusive bundles, play games and win prizes, attend beauty panels with influencers and experts, and have virtual skin care consultations.

The UK store features expert opinions by local influencers Fleur de Force, Hannah Martin, Manal, and Karina Marriot, exclusive offers, limited edition bundles, and the Génifique challenge droplet game that gives customers a chance to win prizes.

“We are thrilled that our UK Génifique pop-up store is now live after having seen tremendous success in our previous launches using the ByondXR platform,” said Françoise Lehmann, Lancôme Global Brand President.

“With younger customers increasingly looking for an enriched and personalized experience, the virtual stores are a perfect way to engage and deepen connections with new and existing audiences, empowering them to discover our products in an exciting new way, and setting Lancôme apart from its traditional eCommerce competition.”

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