THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
JML acquires consumer goods start-up in £2.3m deal

JML has acquired health and beauty goods start-up Brand Evangelists in a deal worth £2.3 million. The consumer goods brand and multichannel retailer has acquired a… View Article

HEALTH & BEAUTY

JML acquires consumer goods start-up in £2.3m deal

JML has acquired health and beauty goods start-up Brand Evangelists in a deal worth £2.3 million.

The consumer goods brand and multichannel retailer has acquired a 51% stake in Brand Evangelists, which specialises in health and beauty products aimed at a young demographic.

JML chief executive Ken Daly (pictured) said: “This acquisition is complementary to JML in that we share the core principle of products that require demonstrations and have mass appeal. However, the key differentiator is that Brand Evangelists market their products primarily through social channels. We intend to utilise the expertise of Brand Evangelists to strengthen our social media marketing and reach a whole new audience.”

Brand Evangelists is headed up by Mark Curry who is a former senior buyer at Boots. Patrick Leahy, chief financial officer at JML, said the leadership at Brand Evangelists was a major reason for the deal.

He added: “As a board, we were very impressed with Brand Evangelists’ management team. At JML we have a strategic plan to double our sales in the next three years, and it was clear to us that Brand Evangelists share the same level of ambition that we do.”

JML said the Brand Evangelists product range will continue to be sold under the Brand Evangelists brand follwoing the acquisition.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY