Intu Trafford teams up with Grazia on beauty and wellness weekend
The Intu Trafford shopping centre will see the launch of Grazia’s first beauty and wellness weekend later this month.
Throughout the event, the magazine brand will be running a series of pop-up concessions offering makeovers, interactive experiences and expert advice from brands such as Benefit, Prai Beauty and Kiko Milano.
There will also be a ticketed Grazia Beauty Lounge offering panels and workshops led by the Grazia team and celebrities such as Vogue Williams, Molly Mae Hague and Alive Liveing.
Due to take place on 28 and 29 March, it will follow the launch of a new Primark store at the centre a week earlier.
Martin Breeden, centre performance director at Intu, said: “Intu Trafford Centre is one of the UK’s most popular retail and leisure destinations and a hot-spot for fashion and beauty lovers across the north west so the benefits for Grazia and the brands taking part in this event are clear.”
Other brands participating in the event will include Charlotte Mensah, Gold Collagen, Silent Night, Sloggi and Nails Inc.
Grazia publisher Lauren Holleyoake added: “We are thrilled to be working with Intu to bring together some of the leading brands and voices from the beauty and wellness world, for our first ever Grazia Beauty and Wellness Weekend to Intu Trafford Centre. The Grazia audience are beauty obsessives who come to us for advice, news and recommendations, so we are hugely excited to bring that to life in this vibrant retail environment.”
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