Clarins UK launches new digital editorial hub
Beauty brand Clarins UK has launched an online editorial hub called Beauty Daily.
Clarins said the new platform will aim to bring together data-driven advice on skincare. This will include providing expert insights from industry insiders and professionals such as dermatologists, doctors, wellness consultants, make-up artists and nutritionists through a series of “listicles”, interviews and features.
The brand said the platform will also help it to further develop authority within the beauty and wellness space and increase its online visibility within the UK market.
Clarins has partnered with London based digital agency Green Park on the project.
Emilie Maunoury, digital, CRM and ecommerce director at Clarins, said: “We are thrilled to launch Beauty Daily by Clarins. This will help us connect with our core audiences on a deeper level within the UK market. With the rise of digital content, we want to ensure we provide true value to our consumers outside of our product offering and creating our own beauty and wellness hub is the perfect way to do this. Whether you want to find out how to perfect a red lip or are looking for professional skincare tips from an expert, Clarins will be with you at every stage.”
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