Boots teams up with Public Health England on healthier living scheme
Boots is teaming up with Public Health England on a scheme that aims to help one million people take action to improve their health.
The three-year collaboration will launch in January with a health quiz on Boots.com. Called Reboot, the interactive questionnaire will ask Boots customers a range of questions on their habits relating to eating and drinking, smoking, daily stress and exercise. Customers will then be given the option to receive personalised product and service recommendations.
Sebastian James, managing director of Boots UK, said: “For 170 years Boots has tried to help people live the healthiest lives that they can and I think that this partnership with Public Health England is what we are all about. By combining our experience and the huge number of people who shop with us, with PHE’s unparalleled expertise and knowledge, we think that we can help millions of people become healthier and happier.”
