THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Boots launches own media and marketing service for brand partners

Boots UK has launched its own media and marketing service as it looks to help third party brands deliver targeted advertising and marketing campaigns. In a… View Article

HEALTH AND BEAUTY NEWS

Boots launches own media and marketing service for brand partners

Boots UK has launched its own media and marketing service as it looks to help third party brands deliver targeted advertising and marketing campaigns.

In a statement, the health and beauty retailer said the Boots Media Group will enable its supply partners to send connected campaigns to customers through execution on Boots’ owned platforms and a range of external channels using data based on the retailer’s 17 million active loyalty members. It will also offer access to audience and shopper insights, dedicated account management and a full-service approach from campaign planning to creative development.

Pete Markey, chief marketing officer of Boots UK, said: “At Boots, we have an unparalleled insight into our customers’ needs and shopping habits. By unlocking the power of our first-party data and giving access to our marketing channels to brands, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.”

Boots has partnered with commerce marketing specialist Threefold on the service.

Sam Knights, chief executive of Threefold, said: “Boots has an unparalleled set of capabilities in this space. With a strong and respected brand, a complete omnichannel proposition and the ability to activate campaigns at significant scale, we’re thrilled to be partnering with Boots to bring this opportunity to the market for brands.”

Subscribe For Retail News