Boohoo opens first Debenhams.com beauty store

Boohoo has chosen Manchester Arndale for the opening of its first Debenhams.com beauty store.

The move follows the online fashion retailer’s acquisition of the Debenhams brand and website in January for £55 million from the department store’s joint administrators.

The 7,552 square foot shop will aim to connect the online and physical retail worlds by using interactive screens that feature real-time posting via social media platforms.

Spread across two floors, the store’s design reflects the brand’s new vision and takes  inspiration from the high-end beauty products and fragrances it will sell.

Jeanette Whithear, beauty and homeware director at Debenhams.com, explained: “We are delighted to be opening Debenhams.com beauty store within Manchester Arndale, especially as this is the home of the Boohoo group. It feels like an organic location for this exciting retail space, within the heart of the city.

“Since April we have reintroduced multiple brands to Debenhams.com as well as new ones, that have really grown the offering for our customers. With the next step of Debenhams.com Beauty journey, I’m excited to see the cross over from our digital and physical elements come to life within the space as well as our range of brands increase dramatically into 2022.”

Manchester Arndale welcomes over 42 million visitors in an average year and is home to more than 200 shops and restaurants.

Scott Linard, portfolio director at M&G, said: “It is great news for Manchester Arndale that the Boohoo Group has chosen the centre as its first location for a Debenhams.com beauty store in the UK and we welcome it to the city. We have worked closely with Debenhams.com to realise this opportunity in just a matter of weeks and are extremely excited about how big a draw the new store is likely to be for our shoppers in the future.”

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