Birchbox celebrates record Black Friday shopping period
Birchbox achieved its best ever trading month in November with revenue up 19% year-on-year.
In addition, the subscription beauty box retailer saw a 13% increase in sales across its Black Friday campaign compared to last year.
Birchbox said one of the main drivers of its success was the introduction of a “£5 shop” for a limited time. The offer enabled subscribers to shop for well known brands at the £5 price point as a ‘subscriber only’ perk. The site saw an increase in traffic by over 700% on the launch day of the promotion compared to the previous day.
The retailer said it also benefited from a strong social media strategy where it worked to deliver approachable content aimed at the casual beauty shopper.
Sally Scott, managing director of Birchbox UK, said; “We wanted to give our shoppers a really exciting, intuitive and guided experience this season. This year we have worked hard on integrating content throughout the site, to speak to our casual beauty consumers in a tone and level that makes shopping informative, guided and fun. November has been our best month ever and we look set to finish the year with double digit growth.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here