Agora launches marketplace with livestreaming
AGORA, a social and live-shopping platform dedicated to beauty and wellness, has announced the launch of the AGORA marketplace.
The AGORA app allows beauty fans to monetise their talent by creating and sharing live and recorded video content that links directly to products from their favourite brands.
In November, the venture will host around 200 shows, with plans to continue growing its offering so as to have a constant stream of hosts going live.
“We are at the forefront of bringing live shopping to Europe and with that a new form of monetisation for content creators,” says Riccardo Basile, Co-founder and CEO, AGORA.
“With our new Mirakl powered marketplace, we are pioneering a new era of online beauty commerce. We are empowering content creators to become sellers, creating new jobs and disrupting traditional physical retail.”
Sophie Marchessou, Executive Vice President of Customer Success, Beauty, Fashion and Home, Mirakl, comments: “AGORA recognised a huge market opportunity for social commerce in Europe and is yet again a first-mover with the launch of this marketplace.”
“By bridging the gap between content creators and brands, it is building the future for online beauty shoppers.”
“Our technology is making it easy for AGORA to seamlessly and quickly onboard the brands they need to power a massively scaled product offering that feeds a highly elevated experience for the app’s users.”
With 360,000 registered users and over 5,000 content creators, the AGORA app is at the forefront of this trend for social beauty commerce in Europe. Live shopping through the Agora app maximises the opportunity for revenue generation for both content creators (who receive a share of any sale placed during their live events) and sellers.
Live shopping is on the verge of exploding in Europe as it has in China over the last few years, where on Singles Days this year one live show host sold US$1.7bn in beauty products. Live shopping sales in China are estimated to reach over US$400bn by 2022. In the US, the market is expected to hit US$25bn in 2023, and Europe will follow in its footsteps.
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