THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
WH Smith to expand presence at Australia’s Perth Airport

WH Smith is to open four new shops at Perth Airport in Australia after the retailer was awarded the sites through a competitive tender process. The… View Article

GENERAL MERCHANDISE

WH Smith to expand presence at Australia’s Perth Airport

WH Smith is to open four new shops at Perth Airport in Australia after the retailer was awarded the sites through a competitive tender process.

The stores at Terminal 1 are expected to launch in May this year.

The retailer has already opened three stores at the airport’s Terminal 4 during the last year and also launched two shops at in Melbourne Airport’s domestic Terminal 3.

The new shops at Terminal 1 will feature WH Smith’s latest store design concept which includes digital screens and feature spaces for key ranges.

In addition, the retailer’s ‘Celebrating Local’ programme, which launched at the existing Perth Airport stores, will be expanded at the new stores and will include activations that highlight local products, book titles, events, organisations and notable Western Australian people.

Carl Hargrave, managing director of WH Smith Australia, said: “I’m absolutely delighted WH Smith has been awarded these four new stores in Perth airport; it is indicative of our ongoing strong partnership with the Perth airport team. Whilst we pride ourselves on being one of the biggest news, books and convenience operators in Australia, we constantly look to evolve our stores and our offer for the ever changing domestic and international passenger demographic.”

The new stores will also include a prominent space for WH Smith’s In Motion digital accessories travel retail brand.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News