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WH Smith opens ‘The Bookshop by WH Smith’ at Gatwick

WH Smith has opened a flagship store for its ‘The Bookshop by WH Smith’ concept at Gatwick Airport’s North Terminal. Spanning 170 square metres, the store… View Article

GENERAL MERCHANDISE NEWS

WH Smith opens ‘The Bookshop by WH Smith’ at Gatwick

WH Smith has opened a flagship store for its ‘The Bookshop by WH Smith’ concept at Gatwick Airport’s North Terminal.

Spanning 170 square metres, the store is the largest of WH Smith’s 12 standalone bookshops in the UK.

The store aims to give customers an authentic bookshop experience with books ranging from  mass market titles to children’s literature. Customers will also be able to shop from a collection of ‘Recommended Reads’ and buy books related to their destination countries from the ‘Read Around The World’ shelves.

Toby Keir, managing director of WH Smith Travel, said: “We’re delighted to be launching our flagship ‘The Bookshop by WH Smith’ at Gatwick North. Such an exciting and completely unique bookshop not only supports our strong relationship with Gatwick but builds on our position as a world-class bookseller as we continue to deliver fantastic choice and recommendations to our travelling customers.”

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