THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose and John Lewis prepare to unveil a Christmas campaign like no other

The John Lewis Partnership has said it will aim to create an “outpouring of kindness” to provide a lifeline for at least 100,000 struggling families as… View Article

GENERAL MERCHANDISE

Waitrose and John Lewis prepare to unveil a Christmas campaign like no other

The John Lewis Partnership has said it will aim to create an “outpouring of kindness” to provide a lifeline for at least 100,000 struggling families as part of its Christmas campaign this year.

Complemented by the much anticipated Waitrose and John Lewis Christmas ad, the initiative will see the retailers launch a major appeal which will aim to raise £5 million to help the FareShare and Home-Start charities in their work to provide food, support and advice to vulnerable families.

The retailers will also be encouraging staff and customers to spread kindness in their own communities through everything from volunteering to thoughtful gestures. This spirit of kindness will also be brought to life in Waitrose and John Lewis shops with surprise acts of generosity towards customers.

Pippa Wicks, executive director of John Lewis & Partners, said: “In a year like no other, the world has changed – so we will be delivering a Christmas campaign like no other.

“During 2020 we’ve seen some inspiring and heartwarming acts of kindness throughout our country and our communities.

“Now we want to build on this spirit to create a legacy that extends well beyond Christmas. Together we can all make a big difference to the families who need our help most.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >