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VF Corporation appoints new vice president of Icebreaker EMEA

VF Corporation has appointed Jan Van Mossevelde as vice president, general manager of Icebreaker EMEA. He will take up the new position in the autumn when he moves… View Article

GENERAL MERCHANDISE

VF Corporation appoints new vice president of Icebreaker EMEA

VF Corporation has appointed Jan Van Mossevelde as vice president, general manager of Icebreaker EMEA.

He will take up the new position in the autumn when he moves from his current VF role of vice president, strategy for EMEA.

Van Mossevelde joined VF in 2015 as general manager for global brand management and demand creation within the company’s corporate strategy division. Prior to VF, he spent 15 years at Procter & Gamble where he held a range of marketing and brand leadership roles.

In his new position, he will report to Icebreaker brand president Greg Smith.

Commenting on the appointment, Smith said: “The experience Jan brings from his time with VF and prior, combined with his proven leadership skills, are exceptional. As we look to evolve the Icebreaker business further, these are qualities that will enable us to take on the next phase of growth in the EMEA region  and establish Icebreaker as the global leader of natural apparel within the region.”

Van Mossevelde will succeed Peter Ottervanger, who recently announced his decision to leave the brand to pursue new opportunities.

Smith added: “We extend our deep appreciation to Peter for his strategic stewardship of the brand over the past several years, The momentum he has created will help Jan further accelerate the trajectory of Icebreaker in EMEA in the years ahead.”

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