Topps Tiles’ strategy pays off with sales up 6.2% in third quarter
Topps Tiles has reported that its like-for-like sales increased by 6.2% in its third quarter as it continued to make good progress with its strategy of “Out-Specialising the Specialists”.
During the 13 weeks to 2 July, the tile retailer launched several new lines which accounted for 8.8% of the period’s total sales.
It also launched a new service that enables customers to create a bespoke digital brochure with content specific to the rooms and designs that interest them. The retailer said the customer response had been strong with around 1,000 personalised brochures being created every week.
Matthew Williams, Topps Tiles chief executive, said: “Our focus on the successful strategy of ‘Out Specialising the Specialists’ has enabled us to deliver healthy like-for-like sales growth of 6.2% in the third quarter, with initiatives to extend the appeal of the Topps brand continuing to attract new customers. While it is currently too early to ascertain the implications of the result of the UK referendum, we remain confident in the longer term outlook for our business and in our ability to outperform the market.”
Topps tiles opened six new stores during the quarter. The group is currently trading from 348 stores including 15 smaller, boutique stores.
