The White Company to open first store in Southampton
The White Company is to open its first store in Southampton at Hammerson’s Westquay shopping centre.
Spanning 6,500 square feet, the shop will open in time for Christmas and will sell the brand’s range of homewares and fashion items.
Sarah King, director of property at The White Company, said: “The White Company is delighted that we will be opening in time for Christmas in Westquay. We have been looking at Southampton for quite some time and following our successful pop-up in Westquay last Christmas we knew this opportunity would be a perfect addition to our portfolio.”
The White Company ran a pop-up store at the centre before committing to a permanent space.
Iain Mitchell, UK commercial director at Hammerson, said: “Across our portfolio, we’re actively rotating our retailer mix, with a focus on aspirational, growing brands that offer a really engaging in-store experience. The White Company is a prime example of that strategy in action.”
Westquay has added a number of new brands to its line-up in 2019 including Tommy Hilfiger, Typo and the escape room concept Locked in a Room.
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