THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
The White Company opens upsized store at Bluewater

The White Company has opened its upsized store at the Bluewater shopping destination after doubling its space to create a 5,881 square foot shop on the… View Article

GENERAL MERCHANDISE NEWS

The White Company opens upsized store at Bluewater

The White Company has opened its upsized store at the Bluewater shopping destination after doubling its space to create a 5,881 square foot shop on the lower Guildhall.

Sitting next to Hobbs, Russell & Bromley and the recently opened Michael Kors shop, the store has been designed by an in-house team with the aim of creating a “calm and inviting” retail experience. It will stock the brand’s complete range of lifestyle products, from women’s fashion and accessories, to homewares, beauty products and The Little White Company’s childrenswear.

Sarah King, director of property at The White Company, said: “We are delighted to open the doors of our new statement store at Bluewater, a site that has been a longstanding top-performing location for us. The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.”

Bluewater has also announced that fashion brand Missguided will be making its first move outside London this summer with the launch of 16,000 square foot statement store on Bluewater’s lower Rose Gallery.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “This newly opened White Company store is a great addition to Bluewater. The upsizing of the site to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range. Together with other exciting retailers joining the scheme, including Missguided which opens in the summer, Bluewater continues to offer an industry leading retail line-up.”

Subscribe For Retail News