The Very Group to raise funds for children’s reading charity
The Very Group has announced that children’s reading charity Coram Beanstalk has become its new charity partner.
The news was unveiled at a dinner at the digital retailer’s Liverpool headquarters.
The Very Group will raise £600,000 for the charity over the next two years through a range of activities and events.
The funds will be used to help Coram Beanstalk support 40,000 children with one-to-one reading support. This will include expanding its network of reading helpers in the North West and London where The Very Group has offices. It will also launch a network in the East Midlands where the retailer’s new fulfilment centre will become operational later this year.
In addition, Coram Beanstalk will develop a new digital platform and training materials to support reading helpers across the UK. The technology will connect helpers with each other and make it easier for the charity to recruit new volunteers.
Henry Birch, group chief executive at The Very Group, said: “Our people decide the charity we get behind and I’m delighted we’re supporting Coram Beanstalk over the next two years with fundraising and our tech insight.
“Helping children become better readers doesn’t just give them enjoyment; it gives them the skills and self-confidence to help shape their own lives. The charity’s impact is massive and we’re proud to be a part of that.
“£600,000 is an ambitious target but we smashed our last charity target and I’m confident our people will do it again.”
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