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The Entertainer posts strong uplift in Christmas sales

Toy retailer The Entertainer has reported a strong performance over the Christmas trading period. In the five weeks to 29 December, total sales increased by 22.4%…. View Article

GENERAL MERCHANDISE

The Entertainer posts strong uplift in Christmas sales

Toy retailer The Entertainer has reported a strong performance over the Christmas trading period.

In the five weeks to 29 December, total sales increased by 22.4%.

With Saturday 22 December being The Entertainer’s biggest trading day of the period, like-for-like sales climbed by 13.5% across the five weeks. In-store like-for-likes were up 13% while online like-for-likes rose by 17.1%. The retailer’s own website, TheToyShop.com, increased its sales by 51.5% following a re-platforming earlier in the year.

Gary Grant, founder and executive chairman of The Entertainer, said: “I’m delighted with our performance over the peak trading period. It caps a tremendous year of growth which has included the opening of 18 new stores for The Entertainer, expansion in our partnership with Matalan, further expansion of our franchise operation into three new territories and the acquisition of the Spanish toy retailer, Poly, comprising 57 stores.”

The Entertainer said it will be continuing with its growth plans in 2019 and will be looking at “every opportunity” to expand both in the Uk and overseas.

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