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Tesco offers free fruit for kids as part of healthy eating push

Tesco has unveiled plans to offer children free fruit while their parents are shopping in store. The initiative, which is being launched in over 800 Tesco… View Article

GENERAL MERCHANDISE

Tesco offers free fruit for kids as part of healthy eating push

Tesco has unveiled plans to offer children free fruit while their parents are shopping in store.

The initiative, which is being launched in over 800 Tesco stores across the UK, will see participating stores have a selection of fruits available including apples, soft citrus and bananas for parents to take to give to their children.

The move comes after Maria Simpson, a Tesco checkout colleague from a store in Lincolnshire, suggested giving free fruit to parents for their children to eat during shopping trips as an alternative to sweets. The idea was taken up by the store and was so well received by customers that Tesco then trialled the scheme in Scotland to see how it might work on a bigger scale.

Matt Davies, Tesco chief executive for UK and ROI said: “We’re Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily.”

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