Studio named as official partner for I’m A Celebrity… Get Me Out of Here!
Studio Retail has become an official partner for the latest series of ITV’s I’m A Celebrity… Get Me Out of Here!
The online value retailer will be creating a series of promotional trailers and online content for the show which starts in November.
Studio will also feature ‘I’m A Celebrity’ content across its own digital and social platforms. To support this, the retailer has teamed up with former I’m A Celebrity contestant Peter Andre who will become the face of the campaign. Content will include weekly spots across the ‘I’m A Celebrity’ network and VOD content on the ITV Hub.
The singer-songwriter will also launch an exclusive I’m A Celebrity themed competition that will offer the public two chances to win £1,000 to spend at Studio.co.uk.
Chris Chalmers (pictured), marketing director of Studio.co.uk, said: “ITV’s I’m A Celebrity is loved nationwide, and we know people are particularly looking forward to the show this year, especially as it’s set to be slightly different. This sponsorship is a great opportunity to increase consumer engagement with our brand given our strong heritage in family-focused value products. It’s also great to bring some entertainment to what has been a tough year for us all.”
Claire Heys, creative partnerships and content director at ITV, added: “I’m A Celebrity… Get Me Out Of Here! 2020 is set to be extra special for so many reasons. We are delighted to have Studio on board to help the nation celebrate what will be a unique Christmas.”
Want to future proof your customer engagement strategy? Then join us at our free Future of Retail Customer Engagement webinar on 18 November where Luke Phillips, Programme Director at Studio Retail, will be speaking. Register here
