THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Shop Direct continues big data drive with customer intelligence director hire

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has made its third data-focused senior appointment in under a month by appointing McKinsey & Company junior partner… View Article

GENERAL MERCHANDISE

Shop Direct continues big data drive with customer intelligence director hire

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has made its third data-focused senior appointment in under a month by appointing McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams.

Due to join the business as customer intelligence director in September, Gol will be responsible for accelerating the development of Shop Direct’s data-fuelled approach to ecommerce. 

He will report to the company’s incoming group strategy and customer director Sasha Berson, who will join the executive board from his role as Groupon’s EMEA chief marketing officer and vice president in September.

Last month Shop Direct also announced the appointment of Gael Decoudu as head of data science. Decoudu will report to Gol from September.

Alex Baldock, chief executive of Shop Direct, said: “Our rich customer data is the core of our business. It’s not just helping us create one of the world’s most personalised shopping experiences; it helps our people make better commercial decisions. Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

Gol is taking the position previously held by Dene Jones who left Shop Direct earlier this year. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference