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Shop Direct continues big data drive with customer intelligence director hire

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has made its third data-focused senior appointment in under a month by appointing McKinsey & Company junior partner… View Article

GENERAL MERCHANDISE

Shop Direct continues big data drive with customer intelligence director hire

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has made its third data-focused senior appointment in under a month by appointing McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams.

Due to join the business as customer intelligence director in September, Gol will be responsible for accelerating the development of Shop Direct’s data-fuelled approach to ecommerce. 

He will report to the company’s incoming group strategy and customer director Sasha Berson, who will join the executive board from his role as Groupon’s EMEA chief marketing officer and vice president in September.

Last month Shop Direct also announced the appointment of Gael Decoudu as head of data science. Decoudu will report to Gol from September.

Alex Baldock, chief executive of Shop Direct, said: “Our rich customer data is the core of our business. It’s not just helping us create one of the world’s most personalised shopping experiences; it helps our people make better commercial decisions. Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

Gol is taking the position previously held by Dene Jones who left Shop Direct earlier this year. 

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