Shaftesbury has launched a new initiative to give brands born from the ‘kitchen table’ during lockdown the chance to apply for access to temporary pop-up space in the heart of London’s West End.
The ‘Start Up with Seven Dials’ scheme offers space for all types of retail brands across the fitness, fashion, lifestyle and homewares categories.
Officially launched via the Seven Dials website, the scheme will be open for entries for a two-week period.
Entries will be judged by a panel of industry experts, including Krissy Turner, shopping editor at the Daily Telegraph, Tom Bottomley, contributing editor at TheIndustry.fashion, and Samantha Bain-Mollison, retail director at Shaftesbury.
The chosen brands will receive support from Shaftesbury and Seven Dials to set up and launch pop-up space within the West End village.
Bain Mollison said: “Seven Dials is home to many independent, flagship and concept stores so this initiative allows us to continue this support of incubating UK based brands. We recognise that 2020 has been very tough for many businesses, but it has also been a time of creativity with many start-ups harnessing the time in lockdown to evolve their brands and we want to help them take the next step with a bricks-and-mortar presence and encourage the future entrepreneurs of the area.”