M&S makes senior appointments within clothing and home business
Marks & Spencer has made two new senior appointments within its clothing and homewares business as part of its Never the Same Again transformation strategy.
Anna Braithwaite has been hired as director of clothing & home marketing while Fiona Lambert is joining as managing director of Jaeger as M&S looks to reposition it as an independent brand within the M&S family.
Braithwaite is currently working as global brand director for non-food at Tesco. Prior to that, she was head of brand marketing for Tesco’s F&F clothing range. Her CV also includes stints in senior marketing roles at Hobbs, Jacques Vert Group and John Lewis.
Meanwhile, Lambert is a former managing director of new business development at River island and also previously worked in senior roles at Dunelm, Asda and Next.
Lambert will join M&S on 22 February while Braithwaite will take up her role in the summer. Both will report to M&S clothing & home managing director, Richard Price.
Price said: “Our Never the Same Again programme is about being more relevant, more often to our customers. Showing up as a brand with energy, confidence & style is crucial to this and so I’m delighted Anna Braithwaite is joining as our new clothing & home marketing director to lead how we talk to our millions of customers across the UK, however they chose to shop with us.
“Alongside this, as we turbocharge our online proposition with new brands, we’re committed to reinvigorating Jaeger whilst retaining its much-loved brand heritage – and we’ll do through a dedicated team led by Fiona Lambert who is experienced in transforming clothing brands. As a wider team we remain committed to offering our customers relevant products & services for how they’re living and working both today and in the future, and we’re looking forward to Anna & Fiona playing a role in our accelerated transformation.”
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