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Morrisons hires Barry Williams as trading director for ambient

The Morrisons supermarket chain has appointed former Asda executive Barry Williams as trading director for ambient. Williams was chief merchandising officer and then chief customer officer… View Article

GENERAL MERCHANDISE NEWS

Morrisons hires Barry Williams as trading director for ambient

The Morrisons supermarket chain has appointed former Asda executive Barry Williams as trading director for ambient.

Williams was chief merchandising officer and then chief customer officer at Asda from 2012. Prior to that, he was category director for beers wines and spirits at the supermarket and has previously worked for Kwik Save, the Co-op and Musgrave Retail Partners.

At Morrisons, he will be responsible for the core grocery, beers wines and spirits, baby goods, household and health and beauty offers.

Darren Blackhurst, Morrisons group commercial director, said: “Barry brings a wealth of trading experience and relationships with food suppliers as well as a strong understanding of our customers. His arrival is another step in shaping a Morrisons team that will listen to and work hard for customers.”

Williams will join Morrisons in February 2017.

 

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