MINISO makes regional debut in Cardiff
MINISO, the Japanese-inspired lifestyle product retailer, has chosen Cardiff’s St David’s shopping destination as the location for its first store outside of London and its second in the UK.
Spanning 2,637 square feet, the shop is situated at 18 Town Wall South and will offer the brand’s full range of products including cosmetics, homewares and technology.
Using the motto “a better life has nothing to do with the price”, MINISO has grown rapidly over the last seven years with the opening of more than 4,000 stores in over 80 countries, including the US, Canada, Australia, Spain, UAE, India and Mexico.
Mike Davis, managing director at MINISO, said: “We are excited to now open our second UK store at St David’s, which is undeniably a leading UK retail destination. Our flexible retail business models, from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing, allow us to bring new and trend-led products to Welsh customers, whom we are eagerly anticipating welcoming through our doors and especially in the lead up to Christmas.”
MINISO’s launch at Cardiff follows recent relocations at the centre for Welsh coffee brand Kin + Ilk and global fashion brand Hollister.
Speaking on behalf of the St David’s Partnership, Colin Flinn, Intu’s regional managing director, said: “We are always looking to bring exciting international brands to St. David’s, providing our visitors and the local community with something they cannot experience anywhere else in Wales. More than ever, and following the last few months, it is important for retail to be forward-thinking and experience-led and to have consumer appeal, and these are qualities we recognise in the MINISO brand. We are pleased to welcome MINISO, joining the strong line-up of international, national and independent brands.”
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