Mercedes-Benz accelerates into St David’s
Mercedes-Benz has returned to Cardiff’s St David’s shopping centre to launch another pop-up store this summer.
The motor manufacturer has taken a 2,419 square foot unit to display a selection of its latest models. The store will remain open until 16 August.
The company worked with retail brand consultancy Green Room on the design of the store.
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, regional managing director – west, said: “Welcoming Mercedes-Benz back to St David’s this summer is a great opportunity to offer an exciting experience-led brand to our visitors.
“Their choice to return to Cardiff demonstrates the increased popularity of showrooms within a shopping centre environment and this combined with the footfall and the strong catchment St David’s already attracts, enables Mercedes to sit comfortably with other thrivin retailers at the destination.”
Other car manufacturers that have showcased their products at St David’s have included MG Motors, which used the centre for its first retail boutique experience outside London last year.
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