Lee Wrangler chooses LDO for first UK outlet store
Denim brands Lee and Wrangler are to open their first UK outlet store at the London Designer Outlet.
VF Corporation, the parent company of Lee and Wrangler, is taking a 1,900 square foot store at LDO. Launching in time for Christmas, it will offer the brands’ full range of Lee and Wrangler jeans, shirts and jackets.
Damien Ladwa, country manager for UK & Eire at VF Corporation, said: “With excellent footfall, and the right customer profile for our brands, LDO is the perfect place to open our first UK outlet store. Because of the large student population nearby and people visiting the neighbouring SSE Arena and Wembley Stadium on event days, we’re sure we’ll trade really well.”
With 265,000 square feet of retail and leisure space, Quintain owned LDO includes 70 outlet stores, restaurants and bars, a nine-screen Cineworld and a children’s play park. Existing premium fashion brands include the likes of Gap, Jack Wills, Nike, Guess, Next, Levi’s, Kurt Geiger, Superdry, H&M and M&S.
Susanne Morris, leasing manager for LDO, said: “LDO is one of a small number of ‘new wave’ outlet centres that blend retail, food and beverage, leisure and residential within an urban setting. Add to that, excellent transport links, nearby offices filled with workers and world class local attractions, and the commercial appeal and advantages for international brands such as Lee Wrangler become clear.”
