THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Late Easter helps April retail sales

UK retail sales rose by 5.6% year-on-year in April on a like-for-like basis although the performance was distorted by the timing of Easter this year. The… View Article

GENERAL MERCHANDISE

Late Easter helps April retail sales

UK retail sales rose by 5.6% year-on-year in April on a like-for-like basis although the performance was distorted by the timing of Easter this year.

The figures from the monthly BRC-KPMG Retail Sales Monitor show that total sales increased by 6.3%.

Helen Dickinson, BRC chief executive, said: “As expected, the Easter holidays provided the welcome boost to retail sales, which goes some way to making up for the disappointing start to the year. That said, the positive distortion from the timing of Easter was largely responsible for the month’s growth and looking to the longer-term signs of a slowdown, the outlook isn’t as rosy.”

Over the three months to April, food sales increased by 2.4% on a like-for-like basis and by 3.6% on a total basis.

Meanwhile, non-food retail sales edged up 0.3% on a like-for-like basis and by 0.7% on a total basis.

Dickinson added: “Taking a closer look at the sales figures, consumer spend on food and non-food items is diverging. Food categories continue to contribute the most weight to overall growth, although food inflation has a part to play in this. Meanwhile, consumers are being more cautious in their spending towards non-food products and focussing more on value priced lines.”

The BRC’s figures also show that online sales of non-food products in the UK grew by 10.3% in April versus a year earlier, when they fell by 6.6%. Online sales represented 21.6% of total non-food sales in the UK, against 21.1% in April 2016. On a three-month basis, penetration rate was 21.9%.

Over the three months to April, online sales of non-food products grew 8.2% year-on-year while in-store sales declined by 1.3%.

Paul Martin, UK head of retail at KPMG, said: “Easter holidays resulted in a surge of online toy sales to keep the kids entertained. Similarly, the additional free time seemingly prompted shoppers to roll up their sleeves and get stuck into home improvements, with furniture and homeware sales proving popular.

“The prominence of online retail is only set to continue, and critical to a retailer’s success will be their ability to effectively combine online and offline sales activities.”

Attention TRB readers: don’t forget you qualify for a 50% discount on bookings for our Customer Engagement Summit on 7 June if you use the discount code RETAILER-50 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY