JD.com opens two new innovative stores at travel hubs
Chinese online retail giant JD.com has opened two new innovative stores at Beijing Capital International Airport and Hohhot East Railway Station in Inner Mongolia.
At Hohhot East Railway Station, JD has teamed up with China Railway Express to open a 100 square metre unmanned convenience store which uses facial recognition payment and smart vending machines that automatically process payments once customers select their products and close the door of the machines. Later on, the store will use a mini programme in WeChat to enable shoppers to either buy products there and then and take them away with them or to shop online and have their items delivered to a convenient location.
Meanwhile, the store in the departure lounge of Terminal 3 at Beijing Capital International Airport will remain open for three months and will sell a range of clothing, mobile accessories, beauty products, bags and suitcases. In addition, it will use JD’s smart store technology to analyse customer behaviour and traffic flow. This will include the generation of heat maps to assist with product selection and inventory management.
Bing Zhang, general manager of JD social ecommerce and retail innovation, said: “Many of our customers enjoy shopping while travelling and we’re determined to make sure they benefit from the convenience of JD wherever they are. The new stores in Beijing and Inner Mongolia will provide them with a truly seamless experience that is unrivalled anywhere.”
To learn more about what other retailers are doing to improve the customer experience, attend the Retail Bulletin Omnichannel Futures Conference on 6 February. Book now to secure your half price tickets for £125 using the discount code RETAILER50
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