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ICON Outlet welcomes 12 new brands to its line-up

ICON Outlet, the premium outlet centre at London’s O2, has seen 12 new brands open stores following its launch in October. Brands joining the line-up have… View Article

GENERAL MERCHANDISE

ICON Outlet welcomes 12 new brands to its line-up

ICON Outlet, the premium outlet centre at London’s O2, has seen 12 new brands open stores following its launch in October.

Brands joining the line-up have included ASICS, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros, Lead + Ball, Sunglass Hut, Miss Sixty, Karen Millen, Scotch & Soda, Tommy Hilfiger and FatFace.

Speaking on behalf of ICON Outlet’s developers, AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “Since the launch of the first phase of ICON Outlet in October, we have radically grown our line up to include many leading and international brands. This reflects the strong appeal of the destination as the UK’s leading urban outlet, and this along with the expansion of Cineworld and arrival of Oxygen Freejumping trampoline park, evolves The O2 into a full day destination, offering music, entertainment, F&B, leisure and retail all under one roof.”

The 210,000 square foot centre will also see French Sole and Osprey London open stores this month.

 

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