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ICON Outlet announces first wave of signings

ICON Outlet, the new 210,000 square foot designer outlet centre due to open at London’s O2 Centre this October, has announced its first wave of signings…. View Article

GENERAL MERCHANDISE

ICON Outlet announces first wave of signings

ICON Outlet, the new 210,000 square foot designer outlet centre due to open at London’s O2 Centre this October, has announced its first wave of signings.

With 85 stores and 35,000 square feet of new restaurants, cafés and bars, ICON Outlet has signed up brands such as Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers so far.

The O2 Centre will also see the addition of a 50,000 square foot cinema extension for Cineworld and a 30,000 square foot trampoline park leased to Oxygen Freejumping.

ICON Outlet will be situated under the tented roof of the dome of the O2.

Marion Dillon, leasing director for ICON Outlet, said: “ICON Outlet at The O2 is long overdue in London. The capital has some of the youngest, most discerning consumers of any city in the world. These are people that often think online first when it comes to retail and spend what would have been their shopping and leisure time seeking new experiences. ICON Outlet will be a destination that caters for both needs, bringing together choice, value and inspiration in a location that is not only one of the easiest to reach in London.”

A 15-minute journey from central London, ICON Outlet is served by the Jubilee Line, Crossrail, MBNA Thames Clippers and The Emirates Airline.

In addition to the retail and leisure offer, ICON Outlet will also offer services such as personal shoppers and stylists, concierge luggage drop and hands-free shopping, a deluxe tax back lounge, and event shopping packages.

Alistair Wood, executive vice president for real estate and development for AEG, said: “ICON Outlet is the most relevant retail and leisure destination set to open in Europe this year. Our understanding of consumers has informed every aspect of the development: from which brands have been selected, to how the experience responds to the unique setting under The O2’s world famous roof. ICON Outlet brings an exciting new element to The O2’s offer, further increasing its appeal as a destination providing unique experiences.”

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