Hotter appoints omni-channel director and head of wholesale
Comfort footwear brand Hotter has appointed Victoria Betts as its first omni-channel director as it continues its expansion across all retail platforms. In a further appointment, Adam Marsden has joined the business as head of wholesale with the aim of quadrupling wholesale sales.
Responsible for creating a seamless shopping experience for Hotter’s customers across UK, European and US markets, Betts will be working with the Hotter teams to build and enhance the brand’s reputation in its niche 50 plus market.
With over 16 years’ experience, her previous roles include working with Shop Direct and Sofaworks and most recently as marketing and trading director at the Missguided fashion brand.
Hotter chief executive Sara Prowse said: “Vicky joins at a pivotal point in our brand’s story and her extensive experience of managing customers across different shopping channels and in different markets is the perfect fit for the next part of the Hotter journey.”
Marsden’s previous experience includes 15 years at Clarks working in wholesale management and at Hotter he will play a strategic role in building the brand in the UK and with overseas partners.
Prowse added: “Adam is a key appointment to our Wholesale team; this area has always been important to us and we are single minded in our determination to drive this area forward, targeting a four-fold expansion.”
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