Hamleys to join line-up at Resorts World Birmingham
Toy retailer Hamleys is the latest brand to join the outlet shopping offer at the integrated leisure and entertainment complex Resorts World Birmingham.
Anchored by Nike, Next, H&M and Gap, Resorts World’s other recent signings include footwear brand Kurt Geiger and fashion label Religion.
A year on since opening, Resorts World Birmingham is now seeing significant growth from campus visitors to the Arena and NEC events. As well as outlet shopping, the scheme also has an onsite hotel, spa, cinema, casino and 18 bars and restaurants.
Christine Grace, leasing director at Realm, said: “We are delighted that Hamleys chose Resorts World Birmingham as a key location for a West Midlands store as this really confirms the uplift in interest from more iconic fashion, lifestyle and consumer brands.”
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