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Hamleys launches first shop on eBay

Toy retailer Hamleys has launched its first shop on eBay as part of plans to expand its online presence. The store will feature over 1,600 lines… View Article

GENERAL MERCHANDISE

Hamleys launches first shop on eBay

Toy retailer Hamleys has launched its first shop on eBay as part of plans to expand its online presence.

The store will feature over 1,600 lines including the retailer’s top ten toys for Christmas and its own-label range of products.

In a statement, eBay said it has seen strong growth in toy sales over the past year, with both new and retro toys proving popular. During this year’s Black Friday, sales of toys were up 58% compared to the previous year.

The addition of Hamleys to eBay follows the online market place’s recent signing of The Entertainer and Early Learning Centre.

Murray Lambell, general manager of eBay UK, said: “As the pandemic continues to disrupt the high street, we’re pleased that we can give iconic brands like Hamleys another online shop window, bringing the magic of their experience in-store to reach the millions of customers we have in the UK and worldwide.”

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