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Hallmark takes personalised cards to the next level

Hallmark, the greeting cards maker and retailer, has launched an innovative range of personalised video cards. Customers simply choose a card then scan the QR code… View Article

GENERAL MERCHANDISE

Hallmark takes personalised cards to the next level

Hallmark, the greeting cards maker and retailer, has launched an innovative range of personalised video cards.

Customers simply choose a card then scan the QR code inside the card with their smartphone. They can then record a special video message for the recipient and can also invite others to join in and add their own messages by sharing the URL. Once the card is sent, the recipient scans the QR code to reveal the special video messages. The video can then be downloaded and kept.

Rachel Goodman, creative, product and marketing director at Hallmark UK and Ireland, said: “We’re so excited to introduce this new way of connecting people – no matter where they are in the world – and encouraging them to share special moments through personalised videos.

“No matter what the occasion, whether it’s a birthday, new baby announcement or even just because, customers can now co-create the perfect card to connect with their loved ones through an immersive, digital and tangible way. This truly is a card for keeps that can be replayed again and again.”

The cards are sold through Hallmark’s website or in Morrisons stores.

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