THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Emma Mattress posts record Black Friday sales

Online bed-in-a-box brand Emma Mattress has reported record European sales over Black Friday weekend with order volumes of over €5 million. With one mattress sold every… View Article

GENERAL MERCHANDISE

Emma Mattress posts record Black Friday sales

Online bed-in-a-box brand Emma Mattress has reported record European sales over Black Friday weekend with order volumes of over €5 million.

With one mattress sold every 30 seconds online over Black Friday, the retailer said the event has buoyed its business as it prepares for its largest grossing months of the year. 

Emma Mattress co-founder Benjamin Quiroga-Rivera added: “Our results are indicative not just of the evolution of Black Friday, which is moving away from the traditional focus on electrical and technology goods to driving customer purchasing across the retail spectrum, but also of our sustainable business model which focuses on product quality and marketing efficiency.”
 
Having launched in 2015, the brand has sold 300,000 mattresses via its European online channels for the year to date and has extended its offer from online into physical retail stores through partnerships with retailers such as DFS, Carpetright, BeterBed, El Corte Ingles, Grand Litier and La Halle au Sommeil. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY