eBay UK appoints chief marketing officer
eBay UK has hired Eve Williams as its new chief marketing officer.
She has joined the company from ASOS where she was global brand director with responsibility for marketing and customer programmes. Prior to that, she was managing director of Cedar Communications which produced content for companies such as British Airways, Tesco, O2, TUI and Nikon.
At ebay, she will be responsible for all marketing activity including brand campaigns.
Rob Hattrell, head of eBay Europe and senior vice president, said: “With all the change in the lives of consumers and the continued evolution of the ecCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28miiliosn people who shop with us today.
“Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.”
