eBay to become sponsor of new Capital London breakfast show
Online marketplace eBay is to become the new sponsor of Global’s Capital network and Capital XTRA Breakfast shows.
The partnership will also include eBay becoming the launch sponsor of the new Capital London Breakfast Show with Roman Kemp, which starts on 2 May.
With Capital attracting 8.5 million weekly listeners, eBay said the national sponsorship will provide it with an opportunity to target the 15-34 year old Capital audience.
As part of the partnership, eBay will have a permanent presence of the Capital breakfast page on capitalfm.com and the Capital XTRA in the morning page on capitalxtra.com, which will be used to promote both buying and selling on ebay. This will also appear across the Capital and Capital XTRA social channels and mobile apps.
Mike Gordon, chief commercial officer at Global, said: “This is a very exciting time as we launch the brand new Capital breakfast show with Roman Kemp, and eBay is the ideal partner for our Capital network and Capital XTRA breakfast shows. eBay is seeking to reach savvy 15-34 year old listeners, making this partnership a great fit with Capital’s audience.”
Gareth Jones, marketing director at eBay, added: “Partnering with Global’s Capital network presents us with an opportunity to re-educate audiences about who eBay is in 2017.”
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