Arket to launch in China
Clothing and homewares retailer Arket is to enter the Chinese market by launching an online store on Alibaba’s Tmall platform in August.
The launch will mark the first time that Arket has expanded outside of Europe. The shop will offer a selection of products from all of the retailer’s categories.
Pernilla Wohlfahrt, Arket managing director, said: “We already have a strong following in China and look forward to developing an even closer relationship to the creative communities there. Partnering with Tmall is a fantastic opportunity for us to meet new customers, and we’re excited to build a store experience that brings together all the different aspects of our brand in a new way.”
Mike Hu, Alibaba Group vice president, added: “Tmall is proud to welcome Arket and to be able to present the brand to a new world of customers. Arket has established itself as a destination for more sustainable fashion and gained recognition throughout Europe for its typically Nordic designs.”
Launched by H&M Group in 2017, Arket currently operates 20 stores across Europe in cities such as Copenhagen, Amsterdam, London and Berlin. In addition to fashion and homeware departments, the stores also feature a seasonal vegetarian café and pastry shop.
