THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Future of Retail Marketing 2020
Omnichannel Transformations 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
Omnichannel Futures Conference 2021
The Omnichannel Journey
Optimizing Workforce Management
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Arket to launch in China

Clothing and homewares retailer Arket is to enter the Chinese market by launching an online store on Alibaba’s Tmall platform in August. The launch will mark… View Article

GENERAL MERCHANDISE

Arket to launch in China

Clothing and homewares retailer Arket is to enter the Chinese market by launching an online store on Alibaba’s Tmall platform in August.

The launch will mark the first time that Arket has expanded outside of Europe. The shop will offer a selection of products from all of the retailer’s categories.

Pernilla Wohlfahrt, Arket managing director, said: “We already have a strong following in China and look forward to developing an even closer relationship to the creative communities there. Partnering with Tmall is a fantastic opportunity for us to meet new customers, and we’re excited to build a store experience that brings together all the different aspects of our brand in a new way.”

Mike Hu, Alibaba Group vice president, added: “Tmall is proud to welcome Arket and to be able to present the brand to a new world of customers. Arket has established itself as a destination for more sustainable fashion and gained recognition throughout Europe for its typically Nordic designs.”

Launched by H&M Group in 2017, Arket currently operates 20 stores  across Europe in cities such as Copenhagen, Amsterdam, London and Berlin. In addition to fashion and homeware departments, the stores also feature a seasonal vegetarian café and pastry shop.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News