Arket appoints new managing director

H&M owned Arket has hired Pernilla Wohlfahrt as its new managing director.

Previously director of design and collaborations at H&M, she will be responsible for leading the fashion and homeware brand’s further development in her new role.

Launched in 2017, Arket now has 20 stores in Belgium, Denmark, Germany, The Netherlands, Sweden, Luxembourg and the UK. The retailer has five UK stores in London, Bluewater, Birmingham and Liverpool.

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