Argos starts Black Friday three hours early
Argos kicked off its Black Friday campaign three hours early this year by launching its deals at 9pm last night.
Whereas in previous years, the retailer has launched its biggest Black Friday deals just after midnight on the day itself, this year it decided to launch its top tier bargains early.
Mark Steel, digital director at Argos, said: “Last year we saw enormous volumes of traffic on our website and Argos apps during the Thursday evening before Black Friday as customers started to hunt for the big bargains.
“This told us there was a clear appetite from our customers to snap up deals that evening and that’s why we’ve decided to launch three hours early this year. This also means really dedicated bargain-hunters won’t have to burn the candle and stay up into the small hours to get the biggest deals, as they have in previous years.”
Last year Argos saw around half a million visits per hour from 4pm onwards on the Thursday before Black Friday.
To combat the shopping stress factor, Argos is hosting a kitten video channel exclusively on its website for Black Friday. The kitten-themed stream will run throughout the shopping period and is aimed at helping shoppers to relax.
