World Cup drives record footfall for Lidl
Lidl has reported that the World Cup helped it to achieve record footfall and sales during the past month as shoppers bought food and drink for garden parties and barbeques to cheer on England.
During the tournament the supermarket experienced the highest ever number of customers shopping in its stores when Christmas is excluded. Footfall peaked on 30 June as customers stocked up for the World Cup ‘Last 16’ stage.
Between 14 June and 15 July there were several products achieving record-breaking sales compared to the same period last year.
Total barbeque meat and poultry sales climbed by 25% while burger sales were up 45%, with more than 100 burgers sold every minute. Meanwhile, sales in the beer, wine and spirits category increased by 16% overall, with beer experiencing a 18% sales uplift.
Lidl also enjoyed strong sales of England football kit and sold 120,000 England branded tops, 34,000 children’s England strips and 35,000 footballs in its 710 stores across the country.
The supermarket was the Official Supermarket of the England Football Team for the tournament.
Christian Härtnagel, chief executive of Lidl UK, said: “England’s remarkable run in the World Cup, along with a never-ending heatwave, has led to more customers coming through our doors than ever before.
“As the Official Supermarket of the England Football Team, we’ve been really proud of their performance, and it’s been great to get behind the squad.””
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