Waitrose teams up with Deliveroo on half-hour delivery trial
Waitrose is teaming up with Deliveroo on a trial scheme that will offer over half a million households the option to have Waitrose food and drink delivered to their door in as little as 30 minutes.
Running initially for 12 weeks, the trial will be extended to further locations if successful, and the retailer will then look at opportunities to roll it out on a larger scale.
Deliveroo customers will be able to choose from more than 500 Waitrose products including ready meals, fruit, vegetables, meat, milk, snacks and store cupboard and cleaning essentiald. Beers and wines will also be available.
The trial will start on 1 September from Waitrose shops in Bracknell and Clifton and will then be launched in Surbiton, Fitzroy Street in Cambridge and London’s Notting Hill on 3 September.
Waitrose said the option will complement its Waitrose Rapid two-hour home delivery service which has seen a threefold rise in customers since the beginning of the Covid-19 pandemic in the UK.
Customers will be able to place orders from one hour after each shop opens through to one hour before they close.
James Bailey, executive director for Waitrose, said: “We have laid down a marker for our future strategy with the growth of Waitrose.com and Waitrose Rapid and this gives us another opportunity to give our customers a taste of what the future of convenience shopping could look like for us. Our trial with Deliveroo has huge potential to give new and existing customers greater choice and flexibility for when and how they want to shop with Waitrose.”
