THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose launches refillable zone to reduce packaging waste

Waitrose has launched a trial scheme where packaging has been removed from hundreds of items in-store to enable customers to fill their own containers with products…. View Article

FOOD AND DRINK NEWS UK

Waitrose launches refillable zone to reduce packaging waste

Waitrose has launched a trial scheme where packaging has been removed from hundreds of items in-store to enable customers to fill their own containers with products. .

The Waitrose Unpacked initiative at the retailer’s Botley Road store in Oxford includes a dedicated ‘refillable zone’, a frozen food ‘pick and mix’ area and a borrow-a-box scheme.

Refillable options will include everything from wine to beer and cereals to coffees as well as cleaning products.

In addition, Waitrose has removed plastic wrap from its flowers and indoor plants.

The test will run for 11 weeks until 18 August as the supermarket seeks as much feedback as possible. A feedback survey will be available for customers to complete on its website page, and will feature on Twitter and Instagram.
 
Unpacked produce will include 160 loose fruit and vegetable products and the frozen ‘pick and mix’ offering will feature frozen mango, strawberries, blueberries, cherries, pineapple and raspberries.

Meanwhile, a partnership with Ecover will see detergent and washing up liquid being made available from an automatic detergent and washing up liquid dispenser where customers will be able to refill their reusable Ecover containers.

Tor Harris, head of CSR for Waitrose & Partners, Tor Harris said: “We are determined to build on the work we’ve already done to reduce packaging – and this test will take our efforts to a whole new level as we help the growing number of customers who want to shop in a more sustainable way.

“This test has huge potential to shape how people might shop with us in the future so it will be fascinating to see which concepts our customers have an appetite for. We know we’re not perfect and have more to do, but we believe this is an innovative way to achieve something different.”

Subscribe For Retail News