THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Waitrose launches new holistic living range

Waitrose has launched two new food collections under its holistic living range which brings together a number of different health focused products. In a statement, Waitrose… View Article

FOOD & DRINK

Waitrose launches new holistic living range

Waitrose has launched two new food collections under its holistic living range which brings together a number of different health focused products.

In a statement, Waitrose said the Waitrose Gut Health collection of products is the UK’s first own label range to have a certified gut health claim. Items include a selection of fruity smoothies, juices and kefir products which introduce bacteria to the gut and create an environment where they can prosper.

Joanne Lunn, nutrition manager at Waitrose, said: “This range of products contain Bacillus coagulan, calcium and chicory inulin. These are all types of prebiotic which don’t get absorbed by our small intestine but instead reaches the large intestine and the bacteria found naturally in the gut ferment it.”

Meanwhile, the Waitrose Thrive range is a mix of 11 new meals which have been designed to offer a quick and healthy lunch or dinner. Meals include products such as Chicken Laksa & Black Noodles, Roasted Mushrooms & Aubergine Ragu and Lamb & Bean Meatballs & Za’atar Roasted Vegetables. Prices range from £4 to £4.50.

Elen Ormson, Waitrose health brand manager, said: “Being the first in the UK to have a certified gut health range is ground breaking and as customers become more aware of the benefits we hope they love the selection as well as the delicious flavours. And with more of us working from home, the quick, nutritious and delicious Thrive meals will be a great go-to product for lunches or dinner after a long day.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News