Waitrose launches first dedicated overseas ecommerce offering
Waitrose has announced that its customers in the United Arab Emirates will now be able to order its products online for home delivery through its first overseas ecommerce website.
Shoppers visiting Waitrose.ae will be able to choose from 15,000 grocery products and over 2,800 weekly delivery slots. Waitrose said the online shopping service is capable of reaching more than 1,500 homes across Dubai and Abu Dhabi.
The website will offer same-day delivery, with the cut-off for amendments being two hours prior to delivery. Orders will be picked and packed in two of the retailer’s 12 shops across Dubai and Abu Dhabi.
Waitrose has added 12 delivery vans and has created an additional 14 driver jobs through its partner Fine Fare Food Market, which runs the retailer’s daily operation in the UAE with the support of Waitrose in the UK.
Sarah Burton, business manager for commercial sales at Waitrose, said: “Our ecommerce service has grown significantly in the UK and we’re very excited to work with our partners in Fine Fare Foods Limited to extend this to our customers in the United Arab Emirates. It brings an even more convenient way for our customers in the UAE to shop Waitrose products, and we’re proud to bring the same quality and inspiration customers find in our shops, to our website.”
