Waitrose launches coloured ready meal packaging made from recycled plastic
The Waitrose supermarket chain is launching coloured packaging made from recycled plastic for its ready meals.
Manufactured mainly from mixed coloured PET bottles and trays, the packaging may be a different colour every time it is produced, depending on what is being recycled. This means that customers could end up buying their ready meal in a different colour tray every time they shop.
Produced for Waitrose by Faerch, the packaging will lead to even more ready meals being taken out of hard-to-recycle black plastic. This will save a further 500 tonnes of black plastic going to landfill.
The move follows the launch of home compostable packaging for Waitrose’s Italian ready meals, which replaced black plastic with a fibre-based tray.
Waitrose has already eliminated black plastic on its fresh meat, fish, poultry, fruit and vegetables as it aims to remove all black plastic by the end of this year.
Karen Graley, packaging manager at Waitrose & Partners, said: “This is an exciting example of packaging innovation that helps us move even more ready meals out of hard-to-recycle black plastic into a rainbow of recycled content that can be recycled again and again.”
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